We have been working the last months to have a great speaker’s line-up. Hopefully you’ll already know most of them, have read their books or follow their blogs and tweets. Don’t miss this opportunity to meet them in person.
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Adrián Segovia ELPAÍS.com
Adrián Segovia is a journalist and Web Analyst. He has developed his career in Vocento (responsible for Research and Promotion Marketing) and Grupo Prisa, where he has been Head of Marketing Intelligence for Prisacom and is currently responsible for Web Analytics at El PAÍS.com . He is also representative of the Spanish online media with the digital measurements Council, an association that has the AIMC and IAB as stewards. Adrian is a regular speaker for prestigious events on Web Analytics and Internet such as eMetrics, Internet Marketing Conference, Conversion Thursday, etc. On the other hand, he is a professor of the Master at ElPaís as well as several universities such as Pontifícia de Salamanca or Universidad de Navarra. He writes a blog on Online Audience and Web Analytics, both subject in which he has been working for several years.
Akin Arikan Unica
Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also a Director of Product Strategy at Unica Corporation, responsible for ensuring customer satisfaction with Unica’s analytics and Internet marketing solutions. Akin has been working with analytics practitioners over the last eleven years now. He has been presenting at many conferences to share the learnings and best practices from his experience with customers. You can also read him at his blog Multichannel Marketing Metrics.
Keynotes:
Web Analytics for Today’s Social Web
Multichannel Analytics across Onsite/Offsite and Online/OfflineLast tweets:
Alejandro Jaimes Yahoo! Research
Alejandro (Alex) Jaimes is Senior Research Scientist at Yahoo! where he leads new initiatives at the intersection of web-scale data analysis and user understanding. He is particularly interested in user engagement and on improving user experience in the context of social media. Dr. Jaimes holds several patents, was actively involved in the definition of the MPEG-7 standard, and has given invited talks at several international conferences. He is Industry Track chair for ACM Recommender Systems 2010, was Industry Track chair for User Modeling and Personalization (UMAP 2009), and panels chair for Knowledge Discovery and Data Mining (ACM KDD 2009), among others. Before joining Yahoo! Dr. Jaimes founded and managed the User Modeling and Data Mining group at Telefónica Research (Madrid). Prior to that he was Scientific Manager at IDIAP-EPFL (Switzerland), and was also previously at Fuji Xerox (Japan), IBM TJ Watson (USA), IBM Tokyo Research Laboratory (Japan), Siemens Corporate Research (USA), and AT&T Bell Laboratories (USA). He obtained his Ph.D. and M.S. from Columbia University in New York City
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Ana Álvarez the55
Ana Álvarez Sierra graduated with a degree in Journalism and Interaction Design at UPF. She began her career as an Information Architect at Demasiado.com, and has been linked to several projects related to improving user experience and conversion-oriented design. In the CEMEX Group B2B as Content Manager and the agency Ruiz Nicoli Líneas leading interaction design projects. In 2007, she joined the digital marketing consultancy firm Multiplica as Project Director for Madrid office.
She has worked on various digital strategy consulting projects and user-centered design for clients such as BBVA, Vodafone, Telefonica, CEPSA, IKEA, Hewlett-Packard, Sanitas, Ferrovial, Metrovacesa and Repsol and others.
In July 2009 she co-founded the55, a consultancy firm based in Madrid and Stockholm, and specialized in digital strategy consulting and product design.Clinic:
Ángel López HAVAS Digital
Ángel López is Head of Analytics & Insights at HAVAS Digital former Research Area Director and Manager Methods & Tools with HAVAS Media. Before that he worked as a Business Intelligence Consultant at Oracle and technician in Research & Systems with Zenith Media.
Business Case:
Aurélie Pols Web Analytics Demystified Inc.
Aurélie co-founded OX2, one of Europe’s leading Web Analytics agencies according to Forrester & Aberdeen Research which was sold to the LBi Group in 2008. Her blog ranked in Avinash Kaushik’s Top 10 worldwide blogs as only European entry. She is a web analytics evangelist, thought leader and frequent speaker. Today, she supports companies globally in their definition of their strategic roadmap to successfully Compete on (Web) Analytics while keeping an eye on the European perspective together with Eric T. Peterson & John Lovett at Web Analytics Demystified Inc.
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Ester Pallarès Multiplica
Esther Pallarès works as a persuadability consultant at Multiplica. Her interest in the Internet was born because of persuadability (the persuasiveness of a website to put users into action). With the intention to explore the possibilities of persuadability she began working at Multiplica, first in Barcelona and currently in Madrid. She has worked for clients such as Sanitas, The Phone House, Ikea, Casa del Libro and Iberia. Has a degree in Audiovisual Communication at UAB and a Master in Design & Multimedia Applications at UPC.
She is co-author of Vender más en Internet, which has now released its third edition. She also writes a blog, Persuadability- The art of conversion.Clinic:
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Dennis R. Mortensen Yahoo! Analytics
Dennis R. Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of Analytics, Media and Marketing. Mortensen is an Entrepreneur and was the COO of IndexTools until it was acquired by Yahoo! Inc., in May 2008. Today he is the Director of Data Insights at Yahoo! and sits on the Board of Directors at the Web Analytics Association, and he maintains the highly popular analytics blog Visual Revenue.
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Gema Mora Vocento
Gema’s professional career has always been linked to the Internet, as project manager Planeta Fortuna from Altadis and Cortefiel , Head of Web Analytics for Carrefour Online and currently as Head of Web Analytics at Vocento. Gema has an Executive Master in Relational Marketing, CRM and e-Commerce by ESIC-ICEMD and a Diploma in Computer Science from the University of Madrid.
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Isabelle Le Cam La Redoute
Isabelle Le Cam has been in Spain for three years as Marketing & CRM Director with Redcats Spain (Laredoute.es and Vertbaudet.es), part of Redcats, PPR. Isabelle Le Cam has worked on offline and online marketing for 12 years in Europe for different brands within the group, focused on distance-selling clothes and finding the best effective in each channel: web, catalogues, direct marketing, stores.
Jacques Warren WAO Marketing
Jacques Warren has been in Digital Marketing for 14 years, spending the last eight entirely focusing on Web Analytics. Jacques started his own consulting firm, WAO Marketing, in 2007, and has since been working with clients in North America and Europe, helping organizations from a wide variety of industries in the private and public sectors. Jacques is often sought after for his extended experience in diagnostic analysis, KPI definition, and business optimization projects.
Jacques is the co-author of the recent Web Analytics : Mesurer le success et maximiser les profits de votre site Web, which is the best reference in the French language. He is a regular speaker at Web Analytics and Marketing events, and maintains several blogs.Keynotes:
The Painter & The Surveyor:
Does Measurement Kill Creativity?
From Reporting to Profitability. Are you serious about ROI?Last tweets:
Javier Darriba Xperience Consulting
In 2001 he co-founded the first usability consultancy firm in Spain, Xperience Consulting . He has since worked on hundreds of usability projects, both domestic and international, helping companies improve their conversion rates through usability management. He is also a founding member of UserZoom the worldwide leader in software for testing with remote users with offices in Spain, UK and USA.
Javier works as a lecturer at various universities including: University of Lleida, Universitat Pompeu i Fabra, ICEMD and Gimbernat School (Center attached to the Universidad Autonoma de Barcelona). He is a founding member of UXA (User Experience Alliance, the largest international network of usability consultants) and is coauthor of the book: Handbook of Global User Research.
Javier holds a law degree and MBA from ESADE and the University of Chicago.Business Case:
Jim Williams WeeWorld
Starting in the pharmaceutical industry in the 1990s at the height of the dot com boom Jim has worked with the NHS, High Street Retailers, Leisure, IT and Social Media sectors. Using conversion funnel analysis, MVT , usability testing and customer analysis to develop a analytical approach to digital marketing. An approach which delivers rapid improvements to online performance at low cost. Currently President on the Scottish Usability Professionals Association (SUPA) and instigator of Web Analytics Wednesday events in Glasgow and web analyst at weeworld.com.
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Marc Garriga bcn.cat
Marc Garriga is responsible for web projects and web analytics, has worked for more than seven years at Barcelona’s City Council developing bcn.cat. He is also a staff member at the European Forum for Personal Democracy in Barcelona and Information Sciences Professor at the University of Barcelona, where he teaches “New electronic documents formats” and is a final project adviser. He writes in his brou casolà blog.
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Mark Pickard British Airways
Mark Pickard is Senior Manager for Marketing Effectiveness at British Airways. Mark joined British Airways’ Operational Research department on completion of a Masters degree in this subject. In his career at British Airways he has managed analytical teams across all areas of the business including Revenue Management, Operations, Sales and now Marketing.
His current team are at the heart of decision making on all aspects of Marketing performance, from the content on the website to the targeting and performance of e-mail campaigns. In this role he has been instrumental in establishing the use of Web Analytics and a test and learn culture in key Sales and Marketing decision making.Business Case:
Oscar Coromina UAB
After a brief period working with traditional media (TVE, TV3), Oscar’s professional activity has focused on Internet marketing which he has combined with teaching. Today, Oscar is Communications and Marketing Director of the Graduate School at Universidad Autónoma de Barcelona and co-director of Web Masters: Communication, Marketing and Business at UAB .
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