You decide!

Here is a video from Jacques Warren introducing himself and telling you about his keynotes at Practitioner Web Analytics 2010.

The votes are in! Jacques will be presenting:
“The Painter & The Surveyor:Does Measurement Kill Creativity?”
If you won’t be attending the event leave your email and we’ll send you an invitation to a live video feed of his keynote.
Concurrent attendees are limited. First come, first served.

Enter your Email to receive an invitation for the live video

  • The Painter & The Surveyor:
    Does Measurement Kill Creativity?

    In recent years, analytics have attracted a lot of attention in business. Still, a large part of Marketing has not fully integrated quantitative methods in the decision making process, especially on the Web. It is even said that measurement is a barrier to creativity’s full expression, that there is an intrinsic tension between the creative types and the “bean counters”. But is it really so? In this presentation, we will see that creativity generates maximum benefits when funneled towards factual, tangible results. True examples from various fields, as well as Web Analytics, we will make the case for measurement in digital marketing.