Here is Akin Arikan’s keynote on Integrating online offline and on-portal off-portal at Practitioner Web Analytics 2010.
As a speaker the greatest thing about PWA is Jaume ability to find the best and brightest and get them to come to the conference! The attendees make the conference valuable. I love the tough questions and the large amounts of love.— Avinash Kaushik, Senior Web Analytics Evangelist Google